Today's legislative, administrative and business decisions will have lasting effects on the delivery of care to America's seniors for years to come. Congress and state legislatures are debating new programs that will stimulate growth opportunities in the senior market. Caregivers, educated by employer-sponsored programs about dependent care, have a heightened awareness of eldercare needs.

In anticipation of this changing market, forward-thinking insurers are taking decisive steps to protect their current senior market business and expand into new markets. Many insurance companies already outsource administrative functions to reap cost savings and realize greater efficiencies. Companies entering the field are teaming with eldercare knowledge leaders to increase speed to market.